PRODUCT MANAGER WEST AFRICA-SOUTH COAST H/F

Reporting to our Marketing Manager, the incumbent will be responsible for implementing and controlling the development of the marketing plan by product or group of products, in accordance with the guidelines for execution of brand portfolio. Overall goal is developing, managing & sustaining a profitable brand/portfolio.

• Provide input into the brand strategy review (situational analysis)
• Be responsible for developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives
• Responsible for managing:
  • Integrated Marketing Plan (IMP) & resulting commercial programmes
  • New product introduction (NPI)
• Develop in conjunction with the Consumer insight team appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans
• Coordinate, in conjunction with the Consumer insight team, the taking on of studies about the product and / or consumer, to cover in time and method, information requirements detected
• Deliver agreed brand, channel targets and profitability
• Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans
• Track, analyse and evaluate all brand and trade initiatives to ensure business results are achieved and brand equity is maintained
• Ensure communication to all relevant stakeholders during projects
• Manage day to day interactions with agencies and assists with evaluation
• Ensures that all business management standards, processes and procedures are applied and adhered to in all activities
• To define monthly sales forecasts together with sales and demand planning

Master Degree in Marketing, minimum of 3 years’ brand management experience in a multinational FMCG organisation. Proven track record of delivering business result and managing a profitable brand.

Fluent English will be an advantage