Guiding Principles

  • Live out the Organization’s Values & Culture.
  • Adapt to Organization’s Health, Safety, and Environmental Policies & Guidelines.
  • Implement the Organization’s Quality Management System (policies, processes, procedures, work instructions, and guidelines).
  • Contribute proactively to the improvement of the Organization’s results, digital systems, and practices through effective engagement and involvement

Basic Responsibility

Create the group digital marketing strategy and digitalization process and translate them into effective plans that ultimately add value to the customer and contribute to the achievement of business goals and organizational performance

Accountability & Responsibility

Scope of Accountability

  • Align action plans, activities, and scope of digital marketing and digital transformation with group business objectives set by Top Management
  • Monitor and measure effectiveness
  • Upholding the Corporate Brand
  • Integrate marketing and communication campaigns
  • Execute and maintain the digital transformation endeavours

Main Responsibilities

Duties include, but are not limited to the following:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create adapted sales offerings
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points of our Customer Journey
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Design and implement the company's digital roadmap.
  • Create the bridge between data and the business operations to gather customer insight from the data
  • Maintaining a balance between business and technology.
  • Connecting digital investments to enterprise KPIs in order to achieve positive digital transformation.
  • Problem solving: ability to generate creative solutions to deal with operational problems remotely

Required Profile


Bachelor’s Degree or equivalent certification (Digital Marketing) or related field.


Minimum 5 years of professional experience in similar role;

Multi-national exposure is a major plus; Machinery Experience (or B2B company) is a major plus of which 3 years in leadership role.

Technical Competencies

  • Good Planning, Prioritizing, & Organizing skills, with strong Follow-up.
  • Strong knowledge of Marketing Plans’ and Activities’ preparation and execution.
  • High exposure and awareness of Social Media, Branding, and Promotional Activities.
  • Good exposure to External Service providers (Websites, Advertising agencies, Promotional agencies…).
  • Strong Verbal and Written Communication skills, with ability to prepare News Letters, Presentations, and Reports.
  • Strong internet and IT skills (Internet collaborative tools, knowledge of devices, collaborative workspaces, Networks, Gsuite).
  • Good Negotiation Skills.

Leadership Competencies

  • Possess personal qualities of Integrity, Respect, and Commitment to corporate mission.
  • Excellent Interpersonal, Communication, Collaboration and Influence abilities.
  • Customer Centric.
  • High energy with strong Drive for results.
  • Creativity and Innovation, with ability to come up with new ideas and initiatives.
  • Inclusiveness and ability to work well with different cultures and working environments.
  • Ability to lead and coordinate efforts of team in multiple locations
  • Analytical skills


  • Fluency in languages: English

Other Requirements (Travel; Working Conditions, etc…)

  • Position based in Ghana.
Position based in Ghana.

Key Performance Indicators

  • Group digital marketing campaigns
  • Customer Journey
  • Digital transformation
  • Market share growth
  • NPS



Date de publication