DIGITAL MARKETING SPECIALIST (HEAVY INDUSTRY)
Pourvu
Description
Guiding Principles
- Live out the Organization’s Values & Culture.
- Adapt to Organization’s Health, Safety, and Environmental Policies & Guidelines.
- Implement the Organization’s Quality Management System (policies, processes, procedures, work instructions, and guidelines).
- Contribute proactively to the improvement of the Organization’s results, digital systems, and practices through effective engagement and involvement
Basic Responsibility
Create the group digital marketing strategy and digitalization process and translate them into effective plans that ultimately add value to the customer and contribute to the achievement of business goals and organizational performanceAccountability & Responsibility
Scope of Accountability
- Align action plans, activities, and scope of digital marketing and digital transformation with group business objectives set by Top Management
- Monitor and measure effectiveness
- Upholding the Corporate Brand
- Integrate marketing and communication campaigns
- Execute and maintain the digital transformation endeavours
Main Responsibilities
Duties include, but are not limited to the following:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create adapted sales offerings
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points of our Customer Journey
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Design and implement the company's digital roadmap.
- Create the bridge between data and the business operations to gather customer insight from the data
- Maintaining a balance between business and technology.
- Connecting digital investments to enterprise KPIs in order to achieve positive digital transformation.
- Problem solving: ability to generate creative solutions to deal with operational problems remotely
Required Profile
Education Bachelor’s Degree or equivalent certification (Digital Marketing) or related field. Experience Minimum 5 years of professional experience in similar role; Multi-national exposure is a major plus; Machinery Experience (or B2B company) is a major plus of which 3 years in leadership role. Technical Competencies
Leadership Competencies
Languages
Other Requirements (Travel; Working Conditions, etc…)
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Key Performance Indicators
- Group digital marketing campaigns
- Customer Journey
- Digital transformation
- Market share growth
- NPS
Lieu
Guinée
Date de publication
21-07-2022